Jimmy Fairly brings Christmas to the Italian coast with new collection

This holiday season, Jimmy Fairly sets course for the Italian coast for its new campaign, which captures the vibrant and sophisticated essence of the Mediterranean. Based in London, the eyewear brand redefines holiday style with a mix of classic and contemporary, featuring sunglasses and optical frames in trend-setting designs.

Among the stars of the collection are silhouettes that won’t go unnoticed: the rectangular Lola, the oversized Lou, and timeless styles like the rounded Gabrie and square Nax aviators. Each model comes in a bright colour palette, including metallic tones, tortoiseshell-printed acetates and a range of coloured lenses in yellow, green, blue and brown, perfect for adding a touch of freshness to your winter looks.

Inspired by the idea of an Italian ‘coastal Christmas’, the campaign shines with its own light, transporting us to a universe full of contrasts and textures, where the brand’s most iconic styles are shown in a new light. The collection is an invitation to celebrate the festive season with elegance and a touch of boldness, in a style that fuses tradition with modernity.