Tommy Hilfiger celebrates the festive season with the Holiday 2025 collection, this time accompanied by singer, actress, and global fashion icon JISOO. Under the title “A Hilfiger Holiday“, the campaign reinvents American tradition, combining the brand’s preppy spirit with unexpected and festive details.
The campaign captures Christmas at its most lively: snow touchdowns, puppies wrapped in ribbons, and surprise gatherings around the table. JISOO brings energy and charisma, showcasing winter outfits that balance elegance, comfort, and a unique festive sparkle.
Tommy Hilfiger comments: “The Hilfiger family holidays were always full of the excitement of nine children, many guests, and endless games. JISOO adds the spark of pop culture to the brand’s festive spirit.”
The Holiday 2025 collection reinterprets classic American styles. Rugby jumpers, varsity jackets, and pleated chinos are paired with wool coats, pleated midi skirts, and velvet tuxedo jackets, alongside sequined accessories.
Traditional colours — red, white, and blue — are combined with unexpected shades like plum, mustard, and emerald. The Tommy crest becomes a seasonal emblem, appearing on jumpers, hats, and scarves.
The campaign goes beyond fashion. Dynamic activations in key cities will invite fans to experience Christmas the Tommy Hilfiger way. Surprises, collaborations, and exclusive events highlight the season’s fun and spontaneity.
The collection will be available at tommy.com, in physical stores worldwide, and through selected partners. Fans can share their festive style using #TommyHilfiger and @TommyHilfiger.
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