The campaign, set in New York’s vibrant cityscape, follows the K-pop icon as she explores the city’s iconic landmarks, highlighting her unique personality with an unmistakable Tommy touch. In this collection, Jisoo shines in preppy classics, sporting seasonal essentials such as a sleek camel wool coat, Breton striped cardigan and timeless denim mini skirt.
‘Joining Tommy Hilfiger is a dream come true,’ shares Jisoo. ‘Walking my own path has brought me to New York, alongside a true icon of the city. Tommy’s latest collection fuses femininity and modernity, resonating deeply with who I am.’
Tommy Hilfiger adds: ‘Jisoo is an undisputed force in the K-Pop world. Her confidence and charisma set her apart, showcasing an authentic and personal style. She is the perfect ambassador for our new collection of preppy classics, and I am thrilled to welcome her to our family’.
You can now get your hands on the collection at Tommy.com.
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