JJJJound has the perfect looks for this February

The label responsible for some of the most sought-after collaborations in the world of fashion and, in particular, sneakers, has just unveiled the ‘February Looks’ collection.

“The essence of JJJJJound lies in its simplicity and quality materials,” says Mehdi Bouchami, the brand’s design director. “We wanted to create something that encapsulates [JJJJJound’s] spirit of elegance while staying true to the minimalist, heritage aesthetic that the brand is celebrated for.” As such, the collection features the wardrobe essentials you’re going to need this February, coinciding with the identity of their upcoming collaboration with New Balance for the 2002R GORE-TEX silhouette.

“February Looks” uses a greyscale colour scheme that is applied to the Italian wool jacket, T-shirts, overshirt, fleece and nylon tracksuit. The collection also includes a cap with fleece lining and ear muffs. “Each piece is designed to be lo-fi and sophisticated, perfect for the contemporary wardrobe,” says Bouchami. The collection is also designed to work seamlessly with the JJJJound x New Balance 2002R GORE-TEX sneaker due out February 15.