Just after the end of the Rio Babel festival, Johnnie Walker has returned with one of the most important festivals in Europe, the Mad Cool Festival, which was held on 10, 11, 12 and 13 July at the Villaverde venue created for this event. This edition of Mad Cool featured artists such as The Killers, Dua Lipa, Pearl Jam, Bomba Estéreo, Måneskin and Avril Lavigne, among many others.
The brand offered music-related experiences in its own space during the festival, aimed at consumers, fans of the bands and singers, media and content creators, who were able to enjoy some of Johnnie Walker’s famous highballs.
Johnnie Walker Land, the exclusive space of the legendary Scotch whisky brand that has put your skills to the test with its addictive game The Match Game. It’s up to your skills to win the most desirable pieces of merchandising as well as tasting some exquisite cocktails created with the world’s number one whisky.
With this collaboration, the Scotch whisky brand continues its support for the music industry, seeking to highlight one of the key parts of its DNA: collective progress as well as creating an environment of diversity in the music scene. Johnnie Walker aims to become the number one and most relevant spirits brand through a series of actions focused on supporting the live music scene.
We travel to London with Mad Cool Festival and Iberia Express.
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