Jordan launches rug shaped like its iconic sneaker box

The Jordan rug retains all the brand’s distinctive details. From the Jumpman logo on the lid, to the number 23 on the side, and even the sizing information. The design even includes a removable lid—secured with velcro—that reveals interchangeable patches recalling key moments in sneaker culture, such as the Air Jordan 1 Chicago or celebratory symbols.

Measuring 74 centimetres wide and crafted to precisely mimic the unboxing experience, the Jordan rug is not for sale. For now, it is a gift for selected members of Nike Shop in China, and there is no confirmation of availability in other regions.