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JORDANLUCA swaps the catwalk for the gym

For the SS26 season, JORDANLUCA moves away from the official calendar and swaps the Milan catwalk for a gym.

JORDANLUCA swaps the catwalk for the gym

After their very much talked about “Wedding Show”, many were expecting another epic performance from JordanLuca. But the duo has decided to stop, take a breath and get back to their core: body, discipline and mental health.

This collection is presented as a response to fashion-show overexposure. Instead, the focus is on the process: training, resisting, transforming. The result is a proposal loaded with its own codes, but much more physical, direct and functional.

JordanLuca channels again this idea that, in times of collapse -mental, political, environmental-, wellness has become a radical form of rebellion. And clothing, an instrument to reinforce identity from the physical and the emotional.

For SS26, JordanLuca retains its DNA, but reconfigured. Satin takes a grunge twist, leather appears worn and jacquard knit gains visual weight. Dirty denim moves up a notch on cargos and jackets, while trench coats are deconstructed and paired with harnesses, buckles and bondage references. Flowing suits are fragmented into patchwork and silver spiked jewelry introduces an aggressive contrast in a collection that prioritizes texture, tension and body contact.

What do you think of Jordan Bowen and Luca Marchetto’s new collection?

This is what went down at Prada SS26 show.

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