Jude Bellingham is the new face of SKIMS

Jude Bellingham is one of the men of the moment. So much so that fashion brands such as Louis Vuitton and adidas are starting to take a look at him. Now, the football player, who is already preparing for the European Championship, has become the new image of SKIMS, Kim Kardashian’s underwear brand.

The Real Madrid player and one of the stars of football at just 20 years old, has been chosen to be the face of the new men’s underwear campaign for SKIMS. In the video uploaded to the brand’s social networks, the midfielder looks at the camera and says: ‘I’m Jude Bellingham. Everybody wears SKIMS’.

The brand wrote on social media: ‘@JudeBellingham for SKIMS. Ahead of the European Championships, England’s record-breaking player wears our men’s underwear”. The athlete joins other well-known faces from the world of sport who have posed for the brand, such as Neymar Jr. and Patrick Mahomes.

Sabrina Carpenter stars in the latest SKIMS campaign.