When the body becomes a manifesto and desire a ritual, Mienne is born. The new sensorial beauty house proposes a provocative vision of skincare: formulas that not only beautify, but also stimulate, awaken, and excite. In a context where the cosmetics industry is moving toward emotional synesthesia—functional fragrances, meditative textures, nootropic active ingredients—Mienne goes one step further: it transforms eroticism into an active ingredient.
Her universe is composed of everyday gestures elevated to the realm of conscious hedonism. Think of a serum that works as a sensorial lubricant, a candle that transforms into massage oil, or a shower gel that turns cleansing into a prelude. All formulated with aphrodisiacs and bioactive compounds designed to expand the body’s experience and redefine pleasure.
In her inaugural campaign—as raw as it is exquisite—Mienne brings together three figures who embody the new radical femininity: Julia Fox, post-internet muse; Parris Goebel, choreographer of uncontrollable impulses; and Lola Leon, icon of disruptive heritage. Together, they rewrite the visual language of desire from a place free from censorship, yet charged with aesthetic intent.
Each piece in the Mienne collection is an object of desire—literally and metaphorically. Among the highlights:
- Sex Serum: a hybrid between a high-end lubricant and an intimate treatment with sensorial and aphrodisiac active ingredients. Its texture is liquid, subtly velvety, with olfactory notes that evoke the skin behind desire.
- Massage Candle: a vegetable wax candle that melts into a warm, fragrant, and nourishing oil. The fire here not only illuminates, it also transforms.
- Erotic Hand Crème: more than a moisturizer, a performative gesture. Formulated to leave an invisible trail of caress.
- Bath Elixir: a shower gel enriched with bioactive ingredients that awaken the skin and the senses. A kind of foreplay in liquid form.
- Daily Bar Soap: a solid soap with a marbled texture and a subtly narcotic aroma. A nod to the most basic and pure tactile sensuality.
You can now learn more about Mienne at mienne.com.
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