K-Way and UVNT: fashion and art come together to support emerging talent

K-Way joins UVNT as a partner for its new edition of UVNT Art Fair, thus tracing a new dialogue between fashion and art that will result in the presence of K-Way during the different moments of the Art Fair in which the brand will sponsor the creation of one of the works exhibited, as well as will be responsible for dressing the UVNT team and staff during the days of the Fair.

Thus, in this edition UVNT has joined forces with K-Way and have created especially for the occasion a work together with artist Ismael Iglesias. Thus, through different artistic disciplines that combine light art and textile work, the artist has created a work divided into two parts that can be visited, the first part located in the K-Way shop in Fernando VI, 31 and the second part in the UVNT Fair in Matadero.

K-Way® has become a fashion icon for adventurers and outdoor enthusiasts. Born in the heart of Paris in 1965, the brand revolutionised the rainwear market with the introduction of the world’s first lightweight, waterproof rain jacket that could be conveniently folded into a small bag.

From the colourful, affordable rain jackets that took the fashion industry by storm in the 1970s and 1980s, to the cutting-edge garments and accessories of today, K-Way® has been a pioneer in the world of practical and functional fashion.

Today, K-Way® is a global brand with a presence in over 20 countries, catering to a diverse clientele with its vibrant colours, bold prints and unrivalled performance. Whether you’re hiking rugged terrain, exploring bustling city streets or simply looking for a reliable rain jacket, K-Way® has you covered.

UVNT Art Fair returns from 7-10 March with more exhibitors, more offerings and many new features including a new location: Matadero.