A new strategic ally.
The Hexagon Cup continues to strengthen its position as one of the most innovative events on the international padel calendar. For its 2026 edition, the tournament adds a new strategic partner with the arrival of K-Way® as official fashion sponsor and apparel provider. The competition will take place from 28 January to 1 February at the Caja Mágica in Madrid.
In this context, the partnership with K-Way® is built on a shared vision focused on innovation, functionality and quality, both on and off the court. Renowned for its technical and versatile garments, K-Way® will be responsible for outfitting the various teams that make the tournament possible.
K-Way®’s presence will go beyond apparel. The brand will host its own activation within the venue and develop a range of initiatives for attending fans.
From the organisation, Astrid Thams, Commercial Managing Director of the Hexagon Cup, highlights the strategic value of this collaboration. Both brands share a similar understanding of sport as a space where performance, creativity and urban lifestyle coexist.
The partnership between the Hexagon Cup and K-Way® therefore emerges as a natural fit. Two projects that aim to go beyond traditional formats and view padel as a global platform open to dialogue with fashion, culture and innovation.
K-Way reinvents golf: sporting tradition through a tech-lifestyle lens.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram