K-Way reinvents golf: sporting tradition in a tech-lifestyle key

In a strategic move that expands its aesthetic and technical territory, K-Way announces its official entry into the world of golf through an unprecedented collaboration with the Italian Golf Federation (F.I.G.), scheduled for launch in 2025. This partnership marks a new chapter in the French brand’s narrative, positioning it as a key player in the contemporary reinterpretation of high-end sportswear.

The collection articulates a refined dialogue between the timeless sobriety of classic golf course style and the functional precision that lies at the core of K-Way’s DNA. Each garment has been designed with meticulous attention to detail: from polo shirts and vests to Bermuda shorts and pleated skirts, the selection is built on next-generation technical fabrics that are ultra-light, breathable, and feature heat-sealed finishes, ensuring absolute comfort, freedom of movement, and impeccable performance under any conditions.

But this collection is not limited to apparel alone. K-Way extends its offering to a series of technical bags and intelligently designed accessories, completing a total look that transcends the traditional golfer’s uniform to embrace a new aesthetic code, where technical sophistication and urban versatility coexist organically.

Far from replicating the conventions of traditional sportswear, this foray represents a statement of intent: K-Way doesn’t simply adapt to the world of golf, but rather redefines it through its own lens—a lens where textile innovation, conscious design, and a deeply contemporary aesthetic sensibility converge.