Karl Lagerfeld announces its return at Pitti Uomo

Maison KARL LAGERFELD announces its long-awaited return to Pitti Uomo, the world’s leading menswear platform, to be held in Florence, Italy, from 14-17 January 2025. For this edition, the brand invites attendees to immerse themselves in the fascinating and ever-evolving World of Karl, a unique experience that promises to be both an ode to the designer’s iconic legacy and a glimpse into the bold vision that defines his present and future.

‘Returning to Pitti Uomo is a special opportunity to step into Karl’s ever-changing universe,’ comments Pier Paolo Righi, CEO of KARL LAGERFELD. ‘Our presentation is a celebration of Karl’s legacy and visionary creativity, a bridge between the past that inspires us and the exciting future we are building. It is the perfect time to deepen ties with those who already feel a part of our world, and to make new connections with those who share a passion for individuality, boldness and the extraordinary.’

KARL LAGERFELD’s return to Pitti will be an exclusive event, with a live acoustic performance by British singer and rising star Victor Ray, the brand’s menswear ambassador, who is currently on a sold-out European tour. This exclusive show will take place on 15 January, from 15:00 to 17:00, and will be accessible by invitation only.

Located in the iconic Sala della Scherma, the beating heart of the show, the KARL LAGERFELD and KARL LAGERFELD JEANS presentation will unveil the latest men’s collections, accompanied by a selection of women’s pieces that follow in the wake of the brand’s signature DNA. Special emphasis will be placed on white shirts, a design that has become an emblem of Karl’s legacy, a symbol of elegance and timelessness. In addition, visitors will be able to discover the autumn-winter 2025 collections, which will include eyewear, footwear and accessories.

The KARL LAGERFELD stand, visible from its imposing exterior, will be marked by the austerity of the brand’s distinctive codes: black and white at its finest. This minimalist design, which plays on the contrasting dichotomies so dear to Karl, will serve as a perfect canvas to showcase the versatility and character of the collections.

As an appetizer of what’s to come, the presentation will also offer an exclusive preview of the Spring-Summer 2025 campaign, starring TikTok phenomenon and up-and-coming male model Calum Harper, who is emerging as the new face of the brand.

A return that not only reaffirms Karl Lagerfeld’s legacy, but also redefines the future of his visionary universe.

KARL LAGERFELD JEANS presents its collaboration with Atelier Reservé.