Karol G represents the latest from Reebok Classics

The sports giant has chosen the Latin superstar as its global ambassador.

Through a multi-year global collaboration, Karol G takes centre stage in Reebok Classics‘ international “Born Classic. Worn for Life” campaign, activations and conversation, which continues to reinvent itself. This new era also sees the addition of iconic lifestyle silhouettes crafted from 100% natural leather, available in unisex versions and also exclusively for women.

The Reebok Classics SS26 Garment Leather collection includes the Workout Plus, Freestyle Lo, Club C 85 and Classic Leather silhouettes. Throughout this season, the line will continue with new colour combinations and contemporary reinterpretations of archival designs, consolidating the dialogue between the brand’s past and present.

The new global campaign celebrates the enduring influence of Reebok Classics while recalling historic moments with Karol G as the protagonist. To this end, Renell Medrano has directed a film that pays tribute to style icons who left their mark on contemporary culture, such as Princess Diana, Jane Fonda and Cybill Shepherd.

“I am very excited to join the Reebok family. I’ve worn Reebok for as long as I can remember, so becoming a global ambassador for the brand feels like coming full circle. Reebok Classics has a very strong foundation and legacy in the world of style, which is very important to me when it comes to fashion, and I love being able to be part of its history and show the world how I wear Reebok with me wherever I go,” says Karol G.