There were no half measures in London. Karoline Vitto presented her collaboration with Pull&Bear as part of the NEWGEN programme by the British Fashion Council, where the brand has been Principal Partner since 2024, and made one thing clear from the very first look: curves are not to be hidden, they are to be celebrated.
To begin with, the runway was clean and free of distractions, allowing all the attention to fall on the clothes. Models of different sizes and silhouettes walked in designs that embrace the body rather than disguise it. The collection is built on fitted silhouettes, draping that moves with the body and strategically placed ruching. In short, clothes that follow the body, not the other way round.
At the same time, contrast became one of the show’s strongest points, cold metal at the back and neckline set against soft, comfortable fabrics. Visible zips and adjustable systems added functionality, proving that how a garment is worn matters just as much as how it looks.
Meanwhile, denim revealed a dual personality, one more sensual and refined, the other more urban, both designed specifically for curvy and midsize bodies, with real attention to fit and comfort. Logo buttons and engraved metal plaques reinforced the collection’s cohesive aesthetic.
Finally, the show closed with a transformable knit micro-capsule made up of dresses, tops and skirts that can be styled in different ways. One garment, multiple possibilities.
Beyond the runway, the collaboration reinforces NEWGEN’s mission to support emerging talent through funding, visibility and mentorship to help build sustainable businesses. Through Canvas for Creativity, Pull&Bear expands that commitment even further. In simple terms, fashion designed for real bodies, with attitude, no apologies and a clear vision of the future.
Marie Lueder’s gothic-medieval imaginary with Pull&Bear lands in London.
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