'Kendall and friends' is the new Tommy Hilfiger Spring 24 campaign

Tommy Hilfiger welcomes Kendall Jenner to the Tommy family with its Spring 2024 campaign. Joined by five of her friends, Kendall soaks up the style of Los Angeles, showcasing her warmest and most authentic personality, captured through the brand’s signature red, white and blue vision. “I’m thrilled to be a part of her journey to modernise the idea of Classic American Cool in this campaign that celebrates friendship,” explains the model.

Kendall’s friends featured in the campaign include singer and model Ebony Riley (@ebony.riley), model and singer Fai Khadra (@faikhanda), actor and DJ Travis Bennett (@yungtaco), model and designer Devon Lee Carlson (@devonleecarlson), and one of her high school friends Hannah Logan (@hannahlogann). Photographed by Renell Medrano (@renellaice), the group is captured in lively moments with iconic preppy style garments modernised.

The Spring 2024 collection focuses on perfecting American icons and features red, white and blue essentials. Inspired by the brand’s preppy style, the collection seamlessly blends comfort, optimism and elegance. Based on the sporty style, the iconic polo shirt is transformed into a dress, highlighting its versatility and functionality. Chinos, oxford shirts and the classic trench coat are reinvented with updated silhouettes and elevated fabrics.

“I’ve known Kendall and her family for years and it’s been amazing to watch her evolution in the fashion world,” says designer Tommy Hilfiger. “Kendall treats her friends like family and conveys vitality and warmth not only with her style, but also with the way she connects with people. It’s that energetic attitude that continues to inspire me to pass on the iconic American style to the next generation.”