The campaign explores iconic moments of the festive season.
The Italian fashion house redefines its Christmas spirit with ‘Gift’, a creation signed by creative director Sabato De Sarno and starring Kendall Jenner, Solange and Tina Knowles, Dakota Johnson, Julia Garner with her husband Mark Foster, and Chinese actress Ni Ni.
Each face amplifies the message of the house: a celebration of tradition and contemporaneity.
The first episode, ‘Savoy Stories’, pays tribute to Guccio Gucci‘s origins at the iconic London hotel. Actress Jessica Chastain stars in this instalment wearing pieces that reaffirm the brand’s heritage, such as the Gucci Bamboo 1947 bag and the iconic Jackie 1961 and Horsebit 1953.
In the second chapter, nature becomes the perfect backdrop to showcase the power of companionship. Here, Kendall Jenner shines in a GG Monogram ensemble and GG Marmont bag, ideal for winter adventures.
The narrative takes a more intimate turn in the third installment, where family connection is the focus. The protagonists Solange and Tina Knowles bring authenticity and warmth to this portrait that includes GG Monogram ready-to-wear and accessories, as well as Gucci‘s exclusive home décor line.
Finally, ‘A Night in Florence’ closes the campaign with a tribute to the brand’s Italian roots. Julia Garner and her husband Mark Foster, along with Dakota Johnson and Ni Ni, embody the city’s sophistication in iconic pieces such as Jackie Notte jewellery and Gucci Horsebit designs.
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