With this announcement, the model becomes the face of the Italian brand’s new campaign. The launch coincides with the release of Power of You, the house’s latest fragrance. The scent celebrates individuality, modern femininity and personal strength.
In addition, Jenner’s arrival in the Emporio Armani family marks a new step in the brand’s global strategy. According to the company, the collaboration is rooted in a shared vision. It reflects an idea of femininity that is free, confident and without labels. Within this context, Power of You is presented as a new take on the classic gourmand perfume. The brand describes it as “bold, addictive and free-spirited”.
Jenner, for her part, has shared her enthusiasm in the official statement: “Joining the Emporio Armani family was a natural decision. I’ve always loved how they encourage you to simply be who you are. Power of You is everything — it’s magnetic, rich and very sensual.”
The fragrance has been created by perfumers Nisrine Grillié and Nadège Le Garlantezec. Together, they have developed a composition that balances sweetness and sensuality. The formula blends notes of passion fruit, frangipani, Madagascar vanilla, benzoin and cistus. The result is a warm, deep and enveloping base.
Finally, Power of You will be available from 28 January on the official Emporio Armani website. In this way, the launch strengthens the bond between one of today’s most influential fashion figures and one of the key houses of Italian luxury.
ALO launches the second drop of its campaign in the new ‘Green Olive’ colour.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram