Kendall Jenner returns to lead the creative direction of FWRD with a new summer campaign. The campaign combines denim references such as denim dungarees, suede jackets and hats with lightweight pieces designed for the heat such as lingerie dresses, crochet bikinis and knit tops.
Photographed by Cass Bird and styled by Malina Joseph Gilchrist, the campaign has an updated Americana aesthetic. The selection includes brands such as Khaite, The Row and Kemo Sabe.
The model was appointed creative director in 2021. As a result, Kendall Jenner is now a constant face in FWRD’s campaigns. This consolidates her vision within the project. The campaign is already available on the website of FWRD.
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