Kendrick Lamar launches Project 3, a global creative agency

Project 3 operates under pgLang, the company Kendrick Lamar founded in 2020 together with Dave Free. The project has already been behind several recent moments of the artist, such as his role as ambassador of Chanel or the look he wore during the Super Bowl halftime.

According to Hypebeast, the agency will offer creative direction, brand design, strategy, content creation, event organisation, and production, working on all phases of a project. Including beginning, development, and closure.

In statements to FastCompany, Free said: “One single mistake can make a brand or its audience question its purpose. We have confidence because we work in many areas: touring, music, merchandising, art…”

About the sector, Free also commented that many agencies have become businesses focused on constant production, something that can sometimes be useful, but it must also have a purpose beyond that, serving people and leaving a mark.

For more information about Project 3 and Kendrick Lamar ’s projects, visit the agency’s official website.