Kendrick Lamar has unveiled the official trailer for his highly anticipated Apple Music Super Bowl LIX Halftime Show, confirming that SZA will be his special guest on the world’s biggest stage. The emotionally charged clip marks the start of what promises to be one of the most epic performances in the sporting event’s history. Kendrick’s journey to this year’s Halftime Show is also available on Apple Music.
The show will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers. Direction of the event will be the responsibility of Hamish Hamilton, while Roc Nation, in addition to its role in executive producing, will strategically advise on live music content. Creative direction for the show will be provided by pgLang, Lamar’s innovative platform that has set the trend for its unique approach to the industry.
This year’s Apple Music Super Bowl LVIII Halftime Show, headlined by Usher, broke records by becoming the most-watched halftime performance in history, as well as garnering three 2024 Emmy Award nominations. In 2023, Rihanna also made her mark with a spectacular performance on the Halftime Show, which received five Emmy nominations and took home two, including Best Direction of a Variety Special, a landmark achievement for the event.
The ongoing collaboration between Apple Music, the NFL and Roc Nation continues to bring the halftime show of the Super Bowl to millions of fans around the world. Apple Music prides itself on delivering the best music experience with a catalogue of more than 100 million songs, plus immersive sound with spatial audio technology. Its legacy began with iPod and iTunes and continues to shine with the innovative Apple Music offering.
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