KFC encapsulates the smell of its BBQ burger in perfume

Fast-food chain Kentucky Fried Chicken, better known as KFC, is moving into cosmetics with its first fragrance: a seemingly disruptive launch in sync with the trend for ‘gourmand’ fragrances, which smell like certain foods such as pastries, desserts or other types of food and drink.

The chain’s debut fragrance pays tribute to the flavour of the latest dish on its menu: a chicken burger, crispy onions and tangy BBQ sauce. The perfume thus dilutes all those flavours into an aromatic expression through notes of smoky wood and charcoal that recall sizzling spices and marinated meats; while its base notes evoke its woody, earthy base.

“At KFC we like to think outside the box, so naturally when we created such an irresistible burger, we had to bottle it! Here’s No 11 Eau de BBQ, which captures the delicious aroma of our new Ultimate BBQ burger,” said Phoebe Syms, KFC Brand Manager. “This one’s for true fans of KFC and barbecue, because who says a fragrance can’t be finger-licking good?”

The ‘No 11 Eau de BBQ’ perfume is now available exclusively for pre-order in the KFC Shop for around 14 euros. 100% of the proceeds will go to The KFC Foundation, which supports ‘grassroots organisations across the country that are empowering young people to unlock their potential and build positive futures’.

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