‘The Gaffers’ reimagines football through the eccentric and vibrant gaze of Colm Dillane.
Colour, narrative and a touch of satire about the almost mythological power of coaches is what makes this proposal so special. In the campaign, two archetypal gaffers face off in a theatrical duel full of humour, where the sometimes forgotten and often caricatured sports figure serves as the nucleus. And as expected, Dillane himself sneaks into the ensemble cast of models who bring the launch to life.
In addition to revealing the first details of the new KidSuper FC pitch, essential pieces are emerging that bring back some PUMA classics. This is the case with the T7 tracksuit and windbreaker jacket, designed in blocks of colour that become canvases for Dillane‘s original illustrations; the long hooded coat, a bench uniform now reinterpreted with doodles; and accessories such as the Grip Bag.
Footwear completes the collection. On the one hand, PUMA Brasil shoes bring back the 70s aesthetic with a low silhouette, rubber sole and worn finishes. On the other hand, V-S1 shoes are inspired by the 2000s with asymmetrical laces and futuristic details, always with KidSuper‘s approach in mind.
«The Gaffers» will be available on 1 September at PUMA.com and selected physical stores.
estará disponible el 1 de septiembre en PUMA.com y tiendas físicas seleccionadas.
The Gaffers will be available on 1 September at PUMA.com and selected physical stores.
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