Kim Kardashian is Balenciaga's new ambassadress

If we follow Kim Kardashian’s most recent trajectory, her most controversial looks and her latest campaigns, it was only logical that she would officially become the brand’s ambassador. Over the years, the businesswoman has developed a close relationship with the brand, walking in Balenciaga’s 51st Couture show, accompanying Demna to the Met Gala 2021 wearing a custom Balenciaga, attending Balenciaga runway shows and co-starring in several campaigns.

“For several years now, Balenciaga designs have been part of my many looks and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna’s direction. For me, this enduring relationship is based on mutual trust and a commitment to doing the right thing. I am excited about this next chapter of the brand and becoming an ambassador,” says Kim.