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Kim Kardashian’s SKIMS launches her “No boob job bra”

Kim’s brand has introduced the SKIMS’ Ultimate Bra looking to reinvent the traditional push-up bra silhouette for a new generation.

Kim Kardashian’s SKIMS launches her “No boob job bra”

The Ultimate bra aims to provide a voluminous, naturally lifted and perfectly shaped look. It has been made using 3D scans and molds of real women’s breasts, including Kardashian’s own.

The product promises a “total bust transformation” without the expense, recovery time and pain of breast augmentation surgery, made with microfiber fabric to ensure softness and flexibility. Unlike traditional push-up bras that use foam pads in the cups, often resulting in an excessive lift or compression effect, the SKIMS Ultimate Bra features tapered foam pads that offer gradual padding and a more natural teardrop shape.

The SKIMS Ultimate Bra will be available in sizes ranging from 32A to 44D and in 10 basic colors. On the brand’s website you can already join the waiting list.

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