Kylie Jenner fronts the new SKIMS campaign

The youngest member of the Kardashian-Jenner clan unveils the “Everyday Cotton” collection.

If there is one person capable of turning a basic item into an object of desire, it is Kim Kardashian. And if there is anyone capable of breaking the internet with just one image, it is Kylie Jenner. Together, they form an unbeatable duo, now embodied in a campaign that elevates cotton to an essential item in your everyday wardrobe.

In this way, SKIMS is once again focusing on what we wear every day: underwear and loungewear. But this season, they are more comfortable, softer and more carefully crafted. The “Everyday Cotton” collection is all about absolute comfort, with breathable and stretchy designs that are designed to adapt to the body and accompany it throughout the day. In total, there are 10 pieces that reinterpret the brand’s classic silhouettes, such as the triangle bra, in cotton and a neutral colour palette dominated by shades of “Snow”, “Light Heather Grey”, “Sienna Heather”, “Cocoa Heather” and “Onyx”.

The launch is scheduled for 17 February via SKIMS.com.