A journey through New York City by the young skateboarding star.
This fall, grunge reinvents itself and takes inspiration from the more urban side. The first stop of the photoshoot takes us to a laundromat in Brooklyn. Here, Junior wears an oversized photo-real distressed denim outfit, one of the key pieces of the season. The distressed look marks a shift towards a more rugged and authentic style.
Continuing his tour of the city, Junior hops into a classic yellow New York cab. The yellow is juxtaposed with the darkness of the premium wool Varsity jacket and pants in the same distressed denim.
The next chapter of this campaign takes him to the heart of Manhattan, where Junior moves through the busy streets of Chinatown. Here, the energy of the city comes alive, and the young skater sits on the sidewalk sporting a two-piece cargo ensemble, with a modern, distressed wash that adds a more casual, relaxed feel. This look is perfect for those looking for a more relaxed approach without losing style.
Finally, Junior arrives at a boxing gym in Tribeca, where he prepares for a training session. In this more intimate setting, the focus shifts to a GUESS Originals staple piece. This classic is revamped with fresh graphic details and a boxier fit, staying true to the brand’s roots, but with a modern twist.
The GUESS Originals Fall ’24 collection is now available on their website.
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