Lacoste and Brach Madrid team up for the Open Tennis Tournament

Just when the capital becomes the epicentre of world tennis, the crocodile makes its triumphal entry at the hands of one of the most prominent hotels of the moment.

From 21 April until 4 May, Lacoste and Brach are joining forces to transform the hotel into a universe where sport, elegance and design come together in perfect harmony. The recently opened Brach Madrid is the ideal setting to present a unique collaboration that champions French savoir-faire while encapsulating the vibrant energy of the city.

And we are not talking about a simple takeover that is purely aesthetic. This meeting goes further and offers a 360º experience where every detail – from the bedding to the decoration, from the amenities to the staff uniforms – breathes the essence of Lacoste, defending the perfect balance between sporty heritage and timeless sophistication.

Ephemeral pop-ups, themed rooms and private events complete this proposal aimed at those who appreciate the exclusive and the unexpected. A tribute to the legacy of René Lacoste that connects with contemporary lifestyle.

Once the Madrid chapter is over, the experience will continue in the French capital from 26 May to 8 June, coinciding with Roland Garros. It will be then that one of the Brach Paris rooms will be transformed into a living tribute to the crocodile. Same codes, different city.