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Lacoste conquers Sonar with its SS24 sneaker collection

The French brand, icon of French fashion-sport, has been present at Sónar focusing on its new silhouettes of the SS24 collection.

Lacoste conquers Sonar with its SS24 sneaker collection

Lacoste has managed to captivate new generations who seek to elevate their looks with accessories that worship sporty aesthetics. The synergies between haute couture and streetwear and the supremacy of comfort have made the brand’s iconic crocodile a must-have among fashion experts. Lacoste, previously known for its association with tennis, is revolutionising the fashion system with its footwear line. We saw this at Sónar 2024, where it took the opportunity to present its latest launches.

In this second year of collaboration with the electronic music festival par excellence, Lacoste did not hesitate to celebrate its new collection of sneakers. On the feet of the guests we could see different colorways of the L003 2K24 model, a trainer with sport-tech codes perfect to live a music festival thanks to its comfort, resistance and variety of colour combinations. Other models from the SS24 collection also stood out, such as the reissued Audyssor ZIP OG, rescued from the brand’s 2001 archives and available in nylon and in a monochrome leather version.

They have become synonymous with the dynamic and eclectic spirit of today’s music festivals, providing the perfect blend of style and comfort. And in the fashion industry, where trends come and go, Lacoste has proven to be more than just a passing fad.

Their enduring popularity is a testament to the power of comfort and a symbol of self-expression. With the L003 2K24 and the Audyssor Zip OG, Lacoste has proven once again that it holds the key to making you enjoy yourself anywhere without making you lose your own style. In the same way, it has once again confirmed that it is synonymous with timeless elegance and sporty sophistication. Because Lacoste has known how to broaden its horizons, innovating without losing its codes.

These are the 12 must-sees of Sónar 2024.

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