This marks the beginning of a new era led by Pelagia Kolotouros, who has been at the helm of the sports brand’s creative direction since February 2023.
The last day of Paris Fashion Week was marked by one of the highlights of the calendar: the return of Lacoste to the catwalk. And what better way to do it than at the iconic Stade Roland-Garros, the temple of world tennis on clay, where the new ready-to-wear collection was unveiled while paying tribute to the figure of René Lacote.
In 1927, the founder of the brand became the first Frenchman to win the Davis Cup in the United States. He was also one of the Four Musketeers along with Henri Cochet, Jean Borotra and Jacques Brugnon, who gave rise to the tournament that bears the same name as the Parisian stadium – one of the most prestigious in the world.
For this very reason, Kolotouros chose the Stade, specifically the centre of the clay court, on which a large spiral platform was erected where the models followed one after the other, revealing their proposal. A revision of the codes of tennis where some shapes from the archive were recovered to give them a sophisticated and feminine essence, taking as a reference the aesthetics of the twenties and thirties.
As a common thread, the original illustration of the Lacoste crocodile, which was brought to life in 1927 by René and Robert George and which almost 100 years later is modernised through new dimensions.
The basic pieces include a double-breasted wool coat in cashmere, pleated skirts in twill and leather, technical outerwear and knitwear. But we also find true masterpieces in the form of mesh lace dresses embroidered with silver sequins and tailoring ensembles that take the collection to the next level.
Scroll through the gallery above and discover all the details.
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