Lacoste embraces the alpine spirit

Through the “Olympic Heritage Cortina d’Ampezzo 1956” collection.

Seventy years after Cortina d’Ampezzo became the epicentre of the 1956 Winter Olympics, Lacoste returns to the mountains to pay tribute to one of the most significant moments in winter sports. As an official licensee of the International Olympic Committee, the French brand presents Olympic Heritage Cortina d’Ampezzo 1956, an exclusive capsule collection that connects Olympic heritage, alpine sophistication and a contemporary vision of winter wear.

Inspired by après-ski and the relaxed elegance of Italian ski resorts, the collection strikes a precise balance between performance, heritage and style. Lacoste revisits its sporting archives and combines them with French craftsmanship to reinterpret the codes of winter fashion from a refined perspective: clean silhouettes, premium materials designed for maximum comfort and meticulous attention to detail reminiscent of the aesthetics of the 1950s.

The common thread is the winter blue so characteristic of the original logo of the 1956 Cortina Olympic Games, a colour that permeates the proposal and gives it a unique retro chic feel.

Beyond sport, Lacoste focuses on those moments of leisure that come after a day in the mountains: terraces in the sun, cosy hotels, evening strolls through the village… The collection celebrates après-ski as a lifestyle, and you can find it in selected boutiques and flagship stores across Europe.