Lacoste unveils the L003 Neo Shot

The French house continues to redefine the concept of fusion between style, comfort and creativity.

Through two great figures of movement, the choreographer Nicolas Huchard, and the dancer XiaoYi Lu, the crocodile brand celebrates the launch of its latest footwear creation, which stands as a true symbol of empowerment and self-confidence.

The L003 silhouette has been a fundamental piece in the evolution of Lacoste. Born to make a difference on the catwalks, each season it manages to reinvent itself and adapt to new trends and styles. The L003 Neo Shot, in particular, is a manifesto of audacity. Its disruptive design is based on the codes of running, but has been reimagined to capture the essence of the contemporary.

With a breathable mesh upper, the shoe sits atop an EVA midsole and a thick, textured rubber outsole for unrivalled grip and stability. A nubuck toe cap and glossy PU overlays give it that bold, functional look, accompanied by an adjustable heel system.

In the revealing campaign, Huchard, who has worked with artists such as Lady Gaga and Madonna, has succeeded in creating a unique atmosphere. He has created a captivating play of light and shadow, exploring the fluidity and freedom of dance, while Liu brings his elegant and expressive approach. The result is a visually poetic work of art and a tribute to movement and vitality, with the L003 as the undisputed protagonist.

With eight colour options available, the L003 Neo Shot is now available at lacoste.com.