LANEIGE launches Glaze Craze: a lip serum with colour

Laneige has launched a pioneering new lip product. The Glaze Craze Tinted Lip Serum is a serum-infused formula that nourishes lips while providing a high-shine finish with soft, buildable color.

The product is composed of a base of 95% skincare ingredients, clinically proven to provide hydration and visibly increase lip volume for up to 12 hours. As the campaign tagline, “Irresistible Glazed Lips,” suggests, the serum is infused with light-reflecting ingredients that deliver maximum shine and a radiant glow.

The serum is available in six different shades. Each shade is inspired by a donut flavor and comes with a sweet matching scent. The cushioned applicator, shaped like a mini donut, is designed to glide smoothly over the lips, providing a unique sensorial experience. The non-sticky formula perfectly coats the lips, providing a glossy, glass-like finish.

Laneige has gained a huge following with its viral lip care products. In fact, it has been the No. 1 lip care brand in the U.S. for three years running since 2022. This new launch marks the first time in a long time that Laneige, known for its hydrating lip products, has introduced a tinted product.