Lip masks have long been one of those beauty trends that crossed over from Korea to the rest of the world and are here to stay. What started as an “extra” step in the nighttime routine is now almost mandatory: sleeping with lips that are moisturized, plump, and, incidentally, enveloped in addictive scents. And when it comes to pioneers, we all look in the same direction: LANEIGE.
LANEIGE’s Lip Sleeping Masks can be found on millions of bedside tables and in countless handbags. Their formula moisturizes, protects, and repairs while you sleep, preventing dry, chapped lips caused by cold weather, heat, or simply the hectic pace of everyday life. The brand turned this product into a global must-have and, as expected, has continued to reinvent it.
Its latest launch is a direct nod to desserts that are not only pleasing to the eye but also to the nose. Lip Sleeping Mask Strawberry Shortcake comes with a brand-new concept: three layers in one jar.
Vanilla sponge cake, strawberry cream, and wild berries—you can use them separately or mix them all together as if they were a spoonful of English cake. The result: an almost edible beauty experience, perfect for those who want their nighttime routine to have an extra dose of sensory fun.
Because yes, it smells and tastes incredible, but the important thing here is that it works. The formula combines a complex of red berries + vitamin C to revitalize, along with coconut oil and shea butter to keep moisture sealed in. All designed to work while you unwind: in the morning, your lips will be soft, plump, and ready for any lipstick or gloss you want to apply.
What once seemed like a K-Beauty eccentricity is now part of global skincare. And with this new launch, LANEIGE confirms that lip care is no longer an “extra” step: it’s the ritual you needed. Three layers, three flavors, and a new nighttime obsession from the brand that invented the phenomenon.
If you’re in Formentera, don’t miss out on the latest experience from Loewe Perfumes.
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