LANEIGE is shaking things up once again in nighttime skincare. The South Korean brand, responsible for turning the “sleep treatment” into a global phenomenon, presents its new campaign to relaunch its most iconic line: Sleeping Mask. A move that reaffirms its role as a pioneer in nighttime skincare and comes with a message that encapsulates it all: “Give your skin 4 extra hours of sleep.”
This campaign marks a turning point for LANEIGE, not only because it introduces a complete line of nighttime masks, but because it elevates the concept of skincare. The launch includes Water Sleeping Mask, Cica Sleeping Mask, and Bouncy & Firm Sleeping Mask, each targeting a specific skin need, but together designed for a common goal: achieving visibly renewed, resilient, and healthy-looking skin.
Water Sleeping Mask, the brand’s icon, returns in its sixth generation, stronger than ever. Its reformulation combines 3X Hyaluronic Night Blend and Moisture Wrap™ to deliver deep hydration, softness, and extreme radiance. The number you can’t help but want? An instant cooling of 4.5°C, accompanied by satisfying results that demonstrate a real improvement in hydration and radiance.
For sensitive skin damaged by urban stress, Cica Sleeping Mask is the ultimate answer. With its Cica Repair Complex and balm-cream texture, it instantly soothes by 13% and strengthens the skin barrier after just four weeks, restoring balance and strength to even the most reactive skin. In parallel, Bouncy & Firm Sleeping Mask is the essential boost for dull or aging skin: with Peony & Collagen Complex™, it achieves 51% more elasticity, reduces wrinkles by 24%, and minimizes the appearance of pores by 48% after eight weeks.
The technological heart of this revolution is Sleeptox™, an exclusive LANEIGE innovation that turns rest into intensive therapy. Thanks to its antioxidant and soothing action, your skin is restored while you sleep, transforming your sleep into a high-performance treatment.
You can now get LANEIGE products at sephora.es.
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