Late Checkout reveals its new episode: "Hotel Gossip"

The hotel as a setting is nothing new, but in Late Checkout’s hands, it becomes a liminal territory, a space where routine takes on performative overtones and the uniform ceases to be uniform and mutates into a statement of intent. Each season is a corridor that leads to another closed door, to another story that is activated only when someone dares to turn the key. Hotel Gossip is a reminder that the banal—an after-hours breakfast order, a missed call to reception, the complicity of a late checkout—can be transformed into language, aesthetics, and identity.

The AW25 collection revolves around that constant murmur that dwells between rooms, where courtesy breaks down in the form of rumor, and what is never said becomes more powerful than the obvious. The room-to-lobby call ceases to be an anodyne gesture to become the narrative thread of the season: a direct line to the absurd, the forbidden, and the unexpected. In this story, anything is possible: 24/7 breakfasts, unexplained late checkouts, exclusive pet care with more privileges than guests. Hospitality is just the surface; what Late Checkout explores is the friction between the smile of service and the truth that circulates quietly.

The proposal channels this tension into silhouettes that function as a visual paradox: sartorial precision tainted by the comfort of leisure time, workwear that borders on the ceremonial, and basics that are deformed with ironic, almost insolent graphics. Pieces designed to be inhabited as one inhabits a hotel room: for a few hours or for an eternity, in transit, with the certainty that the ephemeral can also be iconographic.

The launch goes live on Thursday, September 4, 2025, at 12:00 GMT+1, both on the brand’s digital platform —latecheckoutissalifestyle.com— and on an international circuit of spaces that function as satellites of this narrative: Minishopmadrid (Spain), Selfridges (UK), END. Clothing (UK), Exceed (UK), Centreville (Belgium), JET (Mexico), Ounass (UAE), thegoodlife. (UAE), Biotop (Japan), Bonojur Records (Japan), ADDICTED (South Korea), Boontheshop (South Korea), Decorum (Thailand), CLUB21 (Singapore), Artifacts (Taiwan).