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Le Beau and La Belle: JPG’s Garden of Eden blossoms with new edition

Jean Paul Gaultier returns to captivate us with a new version of his most iconic fragrances: Le Beau and La Belle Flower Edition.

Le Beau and La Belle: JPG’s Garden of Eden blossoms with new edition

The French designer transports us to his own version of the Garden of Eden, where beauty and temptation intertwine in a sensual embrace. The campaign shows model Alva Claire drinking from the sacred sap, unleashing a vibrant metamorphosis that transforms paradise into a place where desire flourishes. As the atmosphere thickens with an erotic charge, the peaceful space becomes a sanctuary of seduction, drawing its inhabitants into a connection impossible to resist.

But the real magic is in the fragrances. With redesigned bottles evoking the freshness of an exotic garden, Le Beau and La Belle offer a renewed olfactory experience. Created by perfumers Quentin Bisch, Natalie Cetto and Amélie Jacquin, these new compositions are a symphony of sensual and floral notes that awaken the senses, taking us straight to the heart of Eden, where each note is a sigh.

La Belle is a sweet and intoxicating song: ripe apricot, vanilla and a delicate violet leaf give way to a floral blend of magnolia, jasmine and amber, which melt into a warm and enveloping finish. Le Beau seduces with a freshness of kumquat and lemon, which develops into an intriguing combination of cashmeran and tonka bean, topped by a floral hint of violet that connects with the essence of La Belle.

The new Eau de Parfum Le Beau and La Belle Flower Edition will be available on the Jean Paul Gaultier website from 20 January.

The FW24 collection is a true tribute to the intersection between fashion and media, injecting a touch of playful freshness.

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