Pull&Bear continues to connect with music and emerging talent featuring Lennon Gallagher, British model and musician, as the protagonist. Son of the former Oasis frontman and actress Patsy Kensit, Lennon has carved out his own path in fashion and music, leading Automotion, his experimental rock band. He represents a generation that is authentic, creative and label-free. His style naturally resonates with the vibrant spirit of Manchester and Pull&Bear’s new menswear collection.
The photos were taken in iconic corners of Manchester, favourites of Lennon, showcasing the brand’s aesthetic through images and videos as he roams the city. Fashion, music and urban culture come together to create a fresh, contemporary visual narrative.
The collection embraces the season’s key trends. Preppy is reinvented with a retro sport twist: classic denim, vintage jackets and striking graphics bring a fresh take to the classic collegiate look. Meanwhile, workwear and vintage blazers merge with retro and western influences, creating a new and distinct streetwear style. Key pieces include canvas, dark denim and graphic details that stand out.
The colour palette combines soft orange, beige, grey and white, with touches of turquoise and red. Looks mix denim and joggers, jackets, canvas pieces, sports T-shirts and knitwear. The cropped canvas bomber jacket with a voluminous silhouette is the star piece: relaxed streetwear with attitude and totally on-trend.
The launch coincides with the opening of Pull&Bear’s new store at the Trafford Centre in Manchester, a space that reflects the brand’s most cutting-edge vision. With digitalised minimalism, an interactive and modular shopping experience, and rooms highlighting each product, the store embodies youthfulness, dynamism and urban spirit, reaffirming Pull&Bear’s commitment to innovation in retail.
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