Levi’s® and Nike, two titans of American culture, have teamed up once again for their most anticipated collaboration. This time, they’ve combined the rich denim heritage of Levi’s® with Nike’s legendary Air Max 95 silhouette. Bringing together two brands that have shaped the American sportswear and streetwear landscape for generations, this new Levi’s® x Nike collaboration represents the perfect fusion of denim and sneaker culture.
At the heart of the new collection are three versions of the legendary Nike Air Max 95, each meticulously crafted with premium Levi’s® denim and unique design details that pay homage to the DNA of both brands. The Levi’s® x Nike Air Max 95 White/Ecru combines soft shades of ecru and matte white denim with a gum sole, offering a neutral look that pairs perfectly with your favorite distressed Levi’s® jeans. The Levi’s® x Nike Air Max 95 Black features a 14-ounce black denim construction, creating a bold, monochromatic statement. The Levi’s® x Nike Air Max 95 Denim, meanwhile, features a 14-ounce indigo denim construction, featuring the same light, medium wash pattern as the apparel collection. A matte navy outsole and midsole replace the usual semi-gloss finish, while the upper incorporates fabric variations exclusive to this collaboration.
The OG “Big Bubble” Air Max pays homage to the original Nike Air Max 95 design while offering exceptional cushioning. Featuring a slightly slimmer silhouette, each model includes exclusive details that celebrate the essence of both brands: on the right shoe, the iconic red Levi’s® tag appears beneath the Nike Swoosh, while the arch piece on the outsole features the red Levi’s® logo. The insole features a Levi’s® dollar bill print on a red base. All three colorways come in custom packaging: the classic Nike Air Max 95 boxes have been reimagined in Levi’s® red, with details of the signature batwing logo.
The Trucker Jacket and Baggy Jeans from the Levi’s® x Nike collection reimagine classic denim silhouettes with contemporary fits, crafted from authentic selvedge denim and finished with medium-to-light distressing patterns. These designs are elevated with distinctive details like off-white chain stitching and brown leather co-branded patches, with the Nike logo replacing traditional Levi’s® elements.
The trucker jacket retains the iconic structure of the Type II model, with visible denim selvedge on the inner placket and a striking chain stitched Nike logo on the back. The baggy jean offers a wide, oversized fit, specifically designed to complement the collection’s footwear, with a leg opening and drop that highlights the sneaker’s profile.
“We set out to create an immersive experience in collaboration with Nike that celebrated the shared legacy and innovative spirit of both brands. Having the opportunity to reimagine the iconic Nike Air Max 95 in honor of its 30th anniversary was a true milestone,” said Leo Gamboa, vice president of collaborations at Levi’s®. “By integrating our signature denim into one of Nike’s most iconic silhouettes, we achieved a perfect fusion of sport and lifestyle, honoring the past while taking design to new frontiers.”
The new Levi’s® x Nike collection celebrates the artisanal authenticity and innovative spirit that define both brands, offering sport-inspired style through meticulously designed pieces that pay homage to each brand’s heritage while exploring new creative boundaries. By combining the authentic denim heritage of Levi’s® with the revolutionary design of Nike’s Air Max, the collection proudly sits at the intersection of sportswear and style, in a way that only Levi’s® and Nike can achieve.
The campaign features hip-hop artist Larry June, WNBA player Paige Bueckers, NFL player Keon Coleman, and designer Daniel Buezo.
The new Levi’s® x Nike collection will be available starting July 10 on Levi.com, the Levi’s® app, and select Levi’s® flagship stores. It will arrive on SNKRS on July 11.
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