Levi’s® and Ausiàs Pérez pay tribute to the city of Madrid

The collaboration between Levi’s® and graphic artist Ausiàs Pérez was presented during a customisation workshop at Casa Levi’s® Preciados with friends of the brand. The patches are available at the Levi’s® Tailor Shop in Preciados and Fuencarral streets, as well as at El Corte Inglés in Castellana.

Levi’s® and graphic artist Ausiàs Pérez have presented a set of patches that pays homage to the city of Madrid, during a customisation workshop held at Casa Levi’s® Preciados. The creative director and founder of @t.o.t.studio has worked for brands such as Google, Nike, HBO, Volkswagen, Adidas… and artists such as Rosalía, Cookin Soul, El Guincho, Jarreau Vandal or Bad Gyal.

Ausiàs Pérez took part in a talk with several friends of Levi’s® in which he explained the inspiration behind each of the patches, related to memories and mythical places in Madrid such as: Puerta del Sol, Desengaño street, carnations, gildas, the graffiti artist Muelle, the city’s neon lights and the Madrid expression “mola mazo”, were some of the motifs.

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Among the attendees to this event where they could customize their Levi’s® garments with Ausiàs Pérez patches: Natalia Lacunza, Alice Wonder, Belén Aguilera, Dani, Claudia Vega, Kimberley Tell, Menend, Trashi, Gerard Estadella, Jesús Lafuente, María Grep, Martina Hache, Toccororo.

Now… Why don’t you take a look at Zara’s new bridal collection inspired by the 1920s?