Ahead of the Japanese Grand Prix, the duo announced their new collaboration via Instagram.
The special collaboratively designed racing helmet is inspired by Sorayama’s metallic silver robot aesthetic and features an illuminated visor. It also includes the usual Hamilton sponsors, robotic elements and a contrasting gold stripe. In addition, it has been launched alongside a +44 apparel collection that includes jackets, T-shirts, pants and accessories featuring the image of one of Sorayama’s seductive robots and Hamilton’s “+44” brand logo.
“LIMITLESS ⚙️ I worked with @hajimesorayamaofficial on this helmet and I’m so proud of how it came together. I’ve been a fan of him and his work for a long time and since the dawn of launching @plus44world, collaborating with him has been a personal goal for me. Can’t wait for you all to see it on the track,” Hamilton shared in the caption on Instagram.
You can see the collaboration in the image gallery and get the collection on the +44 website.
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