Lewis Hamilton and Tyler, the Creator put Las Vegas on the style and racing map

The fusion of motorsport and streetwear reaches new heights with the collaboration of +44 and GOLF WANG.

On the eve of the Formula 1 Grand Prix in Las Vegas, both brands have unveiled a ready-to-wear capsule that promises to be an aesthetic nod to the racing and debauchery of Sin City.

Promising equal parts style and adrenaline, the visual campaign is directed by Tyler himself and captured by the lens of Luis ‘Panch’ Perez. The images show Hamilton and a group of models in a neon-lit garage reading ‘GOLF PLUS 44’, with a two-seater Mercedes in the backdrop as he unveils the pieces of the exclusive collection.

And while the full details of the collection remain a mystery, it’s safe to say that it’s the perfect fusion of the +44 and GOLF WANG identities. Highlights include motocross jackets with “GOLF WANG ’ graphics on the chest and the +44logo on the sleeves, as well as workwear-style jackets with details evoking finish lines on the back. Button-down shirts with references to Formula 1 and iconic Las Vegas elements also make an appearance, while accessories such as a tyre pressure gauge add the perfect touch.

A collaboration that not only celebrates the passion for speed, but also the disruptive creativity of two giants in their respective fields.