Lewis Hamilton joins Dior as ambassador and guest designer

This collaboration marks not only a new era in men’s fashion, but also a new chapter in Hamilton’s career. His commitment to excellence, innovation and sustainability resonates with the Maison’s core values. The seven-time Formula 1 World Champion will not only be the face of the brand, but will also contribute as a guest designer in the creation of a unique capsule. This collection will include pieces ranging from clothing and accessories to lifestyle items that reflect the driver’s lifestyle.

Kim Jones, Hamilton’s creative director and intimate, reinterprets the house’s codes season after season with a new capsule that draws inspiration from the driver’s personal style, who has been part of the creative process. The collection is designed as a lifestyle capsule in a symbiosis of high fashion and practicality. The collection features a selection of pattern-centric jumpers, snow jackets and accessories, including Dior-branded snowboards.