Lil Yachty and Concrete Boys star in PDF’s FW24 campaign

Lil Yachty has once again positioned himself as a reference in contemporary fashion, this time starring in the latest campaign for PDF, the label directed by Italian streetwear agitator Domenico Formichetti. Under the name ‘The Dirt’, the proposal for Autumn/Winter 2024 brings the artist together with the members of Concrete Boys, Camo! and Draft Day, following the departure of KARRAHBOOO, leaving Yachty, Camo!, Draft Day and Dc2trill as the current representatives of the collective.

The campaign, launched on PDF’s Instagram, features images capturing Yachty wearing pieces from the new collection in pastel shades. From an unstructured oversized denim, to a matching cardigan, a feather down jacket, PDF’s Moon Shoes or a wool beanie. These looks encapsulate the brand’s aesthetic, bringing it into a 90s-inspired environment. Through a fisheye lens, the rest of the team are portrayed in a car, channelling the nostalgic and authentic vibe that defines PDF.

Alongside the images, PDF announced that the first release of the FW24 collection, ‘THE DIRT’, will be available from 30 August 2024 on PDFCHANNEL.COM.

PDF delves into the psyche of the sporting anti-hero, drawing on its disruptive community of collaborators and creatives for its MFW debut.