Lila Moss stars in the campaign for the PUMA and Madhappy collection

The German sports brand and the Californian collective are teaming up for the first time to launch a 19-piece collection that fuses athletic heritage, emotional well-being, and a minimalist aesthetic. A narrative that connects the strength of sport with vulnerability as power, in a proposal that resonates with the DNA of both brands.

At the heart of the collection, the T7 tracksuit—one of PUMA’s most iconic classics—is reinterpreted under the Madhappy codes. Oversized silhouettes, neutral tones, and subtle embroidery convey a message of calm, community, and authenticity. The capsule is completed with fleece hoodies, essential tees, and cozy accessories.

The Speedcat Plus also receives a new treatment: the sneaker is transformed into a more refined version, crafted from premium suede and soft leather, maintaining its streamlined silhouette but elevating the detail. A balance between understated luxury and urban functionality.

In front of the camera, Lila Moss embodies the spirit of collaboration: unadorned youth, freshness, and authenticity. Her presence reinforces the idea of a generation that finds strength in vulnerability and style in simplicity.