Calvin Klein launches the spring 2025 season with a campaign that not only captures the essence of contemporary sophistication, but also marks a new era for the brand with the iconic Lily Collins at the helm. In her debut for the brand, the actress embodies the perfection of elevated minimalism, under the visual direction of the prestigious Charlotte Wales, in a proposal that fuses elegance and functionality.
This season’s collection stands as a reflection on modern tailoring and effortless versatility, designed to accompany those who transition between day and night with impeccable aesthetics. The core concept is an amalgam of understated luxury and timeless practicality.
Among the standout pieces, the waistcoat and technical textured blazer mark a return to the more refined forms of classic tailoring, while the long dress in ribbed viscose and the sleeveless dress in crepe print dazzle with their fluidity and freshness. The matte satin midi skirt, meanwhile, reveals a serene elegance, while the jacquard striped popover shirt becomes a basic.
In denim, the brand reinterprets the classic with a new twist: the Trucker Jacket and the Straight Jeans are made from Cone Denim, one of the most refined and popular fabrics, giving it an unmistakable authenticity. But Calvin Klein doesn’t settle for conventional, and elevates this offering with fabrics like fluid silk and satin, bringing a more avant-garde, futuristic feel to the classic.
This launch comes hot on the heels of Calvin Klein’s foray into lingerie with a campaign starring Eve Hewson, reaffirming the brand’s commitment to innovation and cultural relevance.
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