Lisa will make her debut as a designer for Kith Women SS26

The collaboration will be unveiled in February and marks the first official foray into this discipline.

On Friday, 16 January, Kith and Lisa confirmed a partnership that had been quietly in the works for some time. After starring in the brand’s SS24 campaign and making her acting debut in the third season of “The White Lotus”, the K-pop superstar adds another discipline to her impeccable career marked by music and acting.

The connection between Ronnie Fieg, founder and creative director of Kith, and Lisa, came about almost by chance. They met in 2024 thanks to Alice Kang, Lisa‘s representative and a relative of a childhood friend of Fieg‘s. It all started as a simple exchange of clothes, which then led to a photo shoot and later to something much more ambitious. It was during that campaign that the designer discovered Lisa‘s full potential: ‘She is very detail-oriented and very demanding about what she likes and why she likes certain things,’ he explained in an interview with Vogue.

For Fieg, that critical eye fit perfectly with the evolution of Kith Women, making her the true muse of the project. The Kith woman, according to him, lives between the stage and the street, between the discipline of work and off-duty spontaneity. Just like Lisa.

The most interesting aspect of this collaboration, she says, has been the involvement of both parties in every stage of development. From fittings to pattern-making decisions, Zoom meetings in the middle of tours, and first-hand sample testing. Lisa has built the collection from the inside out, which makes a key difference in a context saturated with superficial collaborations.