LISA’s first campaign for Louis Vuitton

Captured by the legendary Steven Meisel.

LISA, who joined the Louis Vuitton family as a global ambassador in July last year, continues to establish herself as a cultural icon and one of the it-girls of the moment not only in the fashion industry but also on an artistic level. And now she becomes the star of the Maison‘s Spring 2025 campaign: a true work of art heavily influenced by the paintings of Laurent Grasso, known for his retro-futuristic approach and his exploration of the concept of time, history and memory.

In this way, the series ‘Studies Into the Past’ serves as the backdrop for a unique proposal interpreted by Meisel and reinforced by the K-pop superstar. Together they manage to create a powerful visual narrative that intertwines different eras, just like the Louis Vuitton collection being unveiled and proposed by Nicolas Ghesquière this season.

And speaking of LISA… Did you know that it already has its own drink in Erewhon?