Described as “a visual homage to the collection’s original inspiration in an orchard,” LOEWE’s ‘Home Scents’ campaign projects a series of images in which the brand’s new scents, “Orange Blossom,” “Thyme” and “Geranium,” are displayed against elusive and romantic backdrops.
The vegetal scents pay homage to McCormick‘s ever-growing garden, which boasts extensive collections of tulips and dahlias, as well as fruits and vegetables that he grows for competitions. Thus, the gardener is captured in a number of hedonistic scenes by Walter Pfieffer, clad in a series of pieces from the LOEWE archive.
Within the collection, the “Azahar” perfume, which evokes the scents of spring with notes of honey, comes in the form of a scented candle in three sizes, as well as a scented wax candle holder and a room spray.
On the other hand, the ‘Thyme‘ and ‘Geranium‘ fragrances give off a combination of herbaceous notes in four-wick outdoor candles.
LOEWE’s ‘Home Scents’ collection is now available on the brand’s website.
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