The proposal imagined by Jonathan Anderson and photographed by Gray Sorrenti captures the summer essence that only the fashion house knows how to evoke.
From city strolls to seaside getaways, music festivals to days in the country, LOEWE is able to adapt to any occasion and offer a series of vibrant pieces focused on highlighting comfort and craftsmanship. The collection, inspired by the iconic Paula’s boutique, reflects the spirit of the 70s and island life with fluid fabrics, graphic prints, asymmetries and lots of colour.
The accessories, made from premium materials, come in a wide variety of shades and patterns. Basketry is updated with a new iteration in woven raffia for the Puzzle Tote and Puzzle Fold options, while the Tote Front and Iraca Basket make their appearance in new colours. Leather also takes centre stage this season, with the Flamenco Bucket adding to the house’s impeccable heritage – the ultimate day-to-night option thanks to its soft lamb nappa leather. And for an extra touch, leather accessories in the shape of tropical fruits and animals have been included to personalise the accessories.
Finally, the footwear line offers attractive variants such as espadrilles in natural fibre or lightweight sandals and foam rubber slides. Biker-inspired boots in soft leather or brushed suede are available for both men and women, and trainers offer the option of wearing with or without laces.
Scroll the galleries above and discover the campaign shot by Gray Sorrenti and starring Young Miko, Kevin Abstract, TAEYONG, Yebba Smith, 070 Shake and Alison Oliver.
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